March the 2nd, 2025 – Spring is finally on its way, but one Istrian city has reason to enjoy the winter. Pula winter tourism has seen increasing numbers, and it seems Croats from elsewhere across the country are the most numerous guests.

As Istra24/Dean Mladenovic writes, admittedly, the idea of Pula winter tourism has always been science fiction, as it has for the vast majority of the long Croatian coastline. It seems however that these old trends are finally changing. According to statistics issued by the Pula Tourist Board, the percentage of tourists coming to the largest city on the Istrian peninsula during the off season has been growing every year.

The Pula Tourist Board reports that from January the 1st to February the 25th, the wider Pula area was visited by 8,394 tourists who recorded 25,960 overnight stays. That is representative of a significant 10 percent more arrivals and eight percent more overnight stays achieved compared to the same period last year.

The visitors making up the numbers for Pula winter tourism are from elsewhere across Croatia. They are leading in both visits and have achieved a seven percent increase in overnight stays. The most numerous foreign guests were the neighbouring Slovenians with 43 percent and the Germans.

They are followed by guests from Serbia, who recorded a significant drop of 17 percent. Then come the Austrians with a large increase of an impressive 132 percent, and then the neighbouring Italians with a 21 percent increase in overnight stays.

The largest number of overnight stays for Pula winter tourism was recorded in private accommodation. According to the Pula Tourist Board, 9,143 overnight stays were recorded, which is two percent less than in 2024. That figure is followed by 7,468 overnight stays realised in the Pula area’s hotels, which recorded a decrease in overnight stays of six percent.

The item highlighted by the Pula Tourist Board is that the Stoja camp remains open all year round, and a large number of overnight stays were recorded in that accommodation segment. A total of 3,066 such stays were recorded, which contributed to this excellent result for Pula winter tourism.

“Of the other commercial facilities, hostels recorded fewer overnight stays compared to last year, with a 29 percent drop. The largest increase in overnight stays was recorded in other hospitality facilities such as accommodation units owned by companies, by a total of 29 percent,” they concluded from the Pula Tourist Board.
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