February 10, 2025 (Press Release) ALERT, one of Croatia’s leading independent full-service agencies, is thrilled to announce its membership in 27Names, the community of Europe’s best independent live-experience agencies.

As the newest member of 27Names, ALERT joins a prestigious group of industry leaders, renowned for their creativity, innovation, and expertise in live events and experiential marketing. The 27Names community serves as a powerful platform for collaboration, knowledge exchange, and collective success, uniting top agencies from across Europe. With this addition, 27Names now spans 27 European countries, with over 1,000 talented professionals delivering award-winning live experiences for some of the world’s most recognized brands.

“When we were invited to join 27Names as the 27th member, it was a huge honor,” says Lana Bedeković Rosandić, Owner of ALERT. “Being part of a network of such outstanding agencies from all over Europe is exciting, but we also understand the responsibility it carries to continue pushing ourselves to be the best. After meeting many of the members in person, it’s clear that this is much more than a professional network — it’s a family. We’re proud to be part of that family, not only as professionals but as individuals.”

“We couldn’t be more excited to welcome ALERT from Croatia as the 27th and final member of 27Names,” says Christina Pilz, Operations & Communication Manager of 27Names. “27Names is all about bringing together the best of Europe’s independent agencies to share ideas, collaborate, and create exceptional work, and Lana’s passion for the industry, creativity, and fresh ideas are exactly what make our network so special. This milestone is huge for us, and we’re eager to see all the amazing collaborations that lie ahead.”

About ALERT

ALERT is a full-service, independent agency founded in 2004. In the era of “attention economy” that places a premium on utilizing existing and emerging technologies and platforms, we want to create authentic, human interactions. This sounds like a paradox, which is exactly why it’s so difficult and get it right. If done right, that attention can become an opportunity to build relationships and make a path for growth.

Visit Alert.hr for more information.

About 27Names

Founded in 2008, 27Names is the leading network for Europe’s best live-experience agencies. Each 27Names member agency is recognized as a market leader in their respective countries. By fostering collaboration, providing resources, and facilitating knowledge sharing, 27Names empowers its members to excel in the dynamic events industry. With a diverse range of expertise and a commitment to excellence, 27Names agencies are shaping the future of events.

Visit 27Names for more information or contact [email protected]
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